Hi, I'm Eduardo.

Product & UX Designer, Based in Zurich

I help product teams turn uncertainty into opportunities with real potential: discovering unmet needs, simplifying complex workflows and rapidly testing solutions before committing to them.

cinematic anatomy

Cinematic Anatomy turned Siemens Healthineers' cinematic rendering technology into a practical tool for medical education, after research showed it worked better for teaching than for surgical planning.

Use case in education

I led the UX design, working with a product manager, researcher, and engineering team to build and test prototypes with surgeons, physicians, and students.

Business Model Innovation Prize

cinematic anatomy coverTesting and refining the design

shui

Shui is the design system behind every Siemens Healthineers software product, from mobile tools to hardware interfaces, recognized with the Red Dot, UX Design, and German Design Awards.

Siemens Healthineers rebranding

I joined at an early stage to help shape its visual language and first components, and over four years grew into owning the product vision, backlog, and quality across the whole system.

Red Dot Award

shui Red Dot Award recognition

blü

Blü is an AI-powered platform helping Brazilian businesses manage customer conversations on WhatsApp, grown since 2022 to over 300 businesses and 10,000 daily active users.

blü cover

I co-founded the company and led UX research, product development, and frontend implementation until the team scaled in 2024.

blu.direct

Basic user flow created for beta testingSession recording used for usability evaluation

hue

Hue is a shared UX framework that harmonizes common tasks, like selecting a patient or exporting results, across GE HealthCare's imaging products, reducing the errors caused by inconsistent workflows.

hue cover

As Senior UX Designer for three years, I led discovery and concept generation: contextual inquiries, workflow mapping, and concept testing with stakeholders.

Contextual inquiryGantry and patient table mockup testing